|
The Isosceles Group will
broaden your consumer base and bring hot brand identity with the Gay Market
by:
- Building a presence in the
market and developing credibility among gay & lesbian consumers
- Increasing visibility, and
in turn, increasing sales
- Creating a positive and
supportive profile to the community, leading to strong brand loyalty
The Isosceles Group will
work with you to create a complete, integrated market campaign to reach
gay & lesbian consumers.
| We will
develop strategies for:
ADVERTISING
- Identify strongest
advertising opportunities
- Develop your brands
most powerful message
- Maximize support from
the gay media
COMMUNITY SUPPORT
- Affirm rather than
exploit community causes
- Make alliance with
powerful organizations
- Place your brand into
key events with maximum impact
SALESTRAINING
- Equip your staff with
powerful community insight
- Learn to communicate
your company's message properly
- Identify community-based
business
|
The NAMES
Project
|
CAUSE-RELATED MARKETING
Cause-related marketing doesn't
just make people feel good, it works. That why it is becoming an essential
part of major corporate strategies.
According to market research
Roper Starch Worldwide, quoted in the New York Times,
- 68% of people surveyed said
it is acceptable for companies to support causes
- 66% said they would likely
switch brands based on support of a good cause
- 71% felt cause-related marketing
is a good way to help solve social problems
- 62% said marketers should
demonstrate they believe in the issues they support by making long-term
commitments to causes.
The Isosceles Group specializes
in partnering companies with causes that make a difference.
contact
us
|
home