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Why the Isosceles Group? |
The Isosceles Group is a full service marketing agency that specializes in
promoting brands to gay consumers. We take an integrated approach to building
a lasting presence for your brand in this vitally important market.
The Isosceles Group's team, headed up by Vivien Gay, has combined some 30 years
of experience in marketing, sales and promotions in the beverage business and
is an established group within the gay and lesbian community.
MARKET SENSITIVITY 
The Isosceles Group's experience with the beverage business and the gay community puts us in a unique position to understand the priorities and sensitivities of both. It allows us to open direct and clear lines of communication to deliver your companys message in a positive light. Understanding the mind-set of this savvy consumer group is critical in achieving goals of building a lasting loyal following.
STRATEGIES FOR ADVERTISING, PROMOTION
AND SALES
Successful marketing strategies are based on focusing your message and communicating it clearly. The Isosceles Group specializes in identifying that message and developing a fully integrated program to support it. We believe that in order to make a clear and lasting impression on this consumer group, all aspects of advertising, promotions and sales must be addressed.
CREATIVE SUPPORT
The Isosceles Group offers its clients a wide range of creative services to execute your marketing goals. Our creative team delivers efficient effective design and production of your marketing support materials -from print and radio advertising to point-of-sale and collateral pieces.